Our original Apple Cube structure had 106 panels and 250 primary fittings. We reduced this to 15 panels and 40 fittings for the Mark II redesign.

The first Cube, completed in 2006 was designed, built and fabricated at the limits of structural glass technology at the time.

Over the five years between Cube I and II, Apple, EOC and Seele Sedak developed a number of design, fabrication and connection technologies as a result of a drive to evolve the language of glass within the Apple retail environment.

The second Cube, completed in 2011, was an opportunity to collate the latest in structural glass design and fabrication in order to enhance its transparency.

The production of much larger panels of glass has led to laminated and tempered panels now being achievable up to 18 x 3.6 metres. The concept of metallic inserts being laminated in the glass build-up has also been advanced further, with more sophisticated details that facilitate entirely embedded joints. These connection concepts evolved through their use in several global Apple store locations.

The re-construction of the Fifth Avenue Cube presented the ideal chance to embrace all of these developments into one consolidated glass structure. So, in 2011, an entirely new and structurally simplified glass cube was engineered and built, exemplifying the latest thinking in structural glass.

Manhattan, NY


Bohlin Cywinski Jackson